We are in the part of the year where orchestra’s and opera houses programmes for the next year are nearly all published and also in the midst of the various awards for classical music. Does it all make sense in this digital age? With blogs, twitter, spotify, the Berlin Phil’s digital concert hall and the likes, everything seems to becoming closer to the performer. But is this actually doing the opposite. By giving everything to the audience from within their own home and brining them so close to the performer, in such a personal fashion, does it negate the need to go to the concert hall. Or does it do the opposite? Does it create a yearning for the adrenaline of the concert hall, that tactile excitement it gives when sitting amongst a mass of people experiencing live music?
So many questions and I don’t think we will see real proof of either outcome for another five years, when people will have found more ways of creating ‘access’ to classical music. I certainly believe that the most important thing with increasing audience’s and bringing new generations to classical music is getting young people to a concert for the first time. This is where I think new music can really maximise on new audiences. Live, new music can be heart pumping and adrenaline creating. It is this excitement that is going to bring people in, in the initial stages of their appreciation of music.
What needs to happen is a bridge between the digital and the real: the computer and the concert hall. I don’t think that the Berlin Phil’s digital concert hall helps that problem. It does create a yearning for the real, but only once the real has been experienced.
Most things are now established they just need a bridge. The best way? Firstly, outreach which most orchestras in the UK seem to achieving impressively on the budgets they have. Secondly, filling empty concert halls with students and a real cooperation between orchestras and education, not just by outreach programmes, but by planning programmes with input from the education system. It’s being done in some places, but its success lies in making the concert hall and the orchestra’s friendly, by making them the friend of the community rather than dumming them down. The orchestra’s have to really become part of the fabric of the community. It’s harder to achieve in London but the Hallé seems to be leading the way. It’s getting the young to enthuse the younger. We’re getting there. Now let’s shout it from the roof tops and tell others rather than keep it to ourselves.
I haven’t answered my initial question, maybe for another time, but they seem to follow in the footsteps of ‘popular music’. They reward the hard work done and publicise some of the important hidden work of the real troopers in the business. Some rewards are obviously better to get than others and some are driven heavily by the recording industry. They add a bit of glam but perhaps they could do more. Could they be linked into the whole structure? We have all these separate pods of great goings on but if they could be linked maybe we would not only have something world class but really world leading.
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